Introduction to Social Commerce
Social commerce is selling products directly through social media platforms like Instagram and Snapchat.
In Saudi Arabia, 73% of consumers purchased through social media last year.
Key Statistics
- 73% purchased via social
- 96% smartphone usage
- 60% under 30 years
Why It Matters
Customers spend time on social media. That is where you need to be.
Low cost to start, high potential reach.
- Low start cost
- Organic reach
- Direct customer relationship
- Instant responses
Best Platforms in Saudi
Each platform has different audience.
- Instagram Shop: wider audience
- Snapchat: younger demographic
- TikTok: viral potential
How to Start
Follow these steps.
- Create business account
- Add products with photos
- Connect WhatsApp
- Post regularly
Success Tips
Consistency is key.
- Post 3-4 times weekly
- High quality images
- Respond to comments
- Use relevant hashtags